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TGM Global Travel Survey 2023, TGM Research
"What are your most important needs / requirements when traveling?"
Key Takeaways
German travelers prioritize quality and comfort, with 60% emphasizing these needs. This is slightly above the European average of 57.92%, indicating a strong preference for comfortable travel experiences. Security is also a significant consideration, cited by 46% of German respondents. This aligns with global trends, reflecting a growing emphasis on safe travel environments.
While not the top priority, competitive prices are important for 38% of Germans. This is slightly lower than the EU average of 46.07%, suggesting that German travelers might prioritize other factors over cost. A wide range of activities is also important for 27% of German travelers. This aligns with the global preference for varied experiences, indicating a desire for diverse travel itineraries.
For more insights, explore Germany's favored travel styles, common travel companions of German travelers, and Germany's most popular international destinations.
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