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TGM Global Travel Survey 2023, TGM Research
"What are your most important needs / requirements when traveling?"
Key Takeaways
For Brazilian travelers, quality and comfort take precedence, with 67% prioritizing these factors in their travel plans. This focus on comfort mirrors similar preferences observed in Canada and Colombia, suggesting a broad demand for more enjoyable and stress-free travel experiences.
Security is another key concern, with 54% of Brazilians citing it as a priority. This figure exceeds the global average, reflecting a greater emphasis on safety when traveling abroad.
Competitive pricing is important for 46% of Brazilian travelers, particularly among older age groups. Affordability plays a crucial role, indicating a practical approach to balancing costs and experience in travel planning.
For more insights, explore overseas travel plans of Brazilian travelers, most popular international destinations, top resources for discovering new destinations, and most preferred airline brands in Brazil.
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