Preferred Travel Styles Among South Africans 2025

Preferred Travel Styles Among South Africans 2025

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TGM StatBox. (2024). Preferred Travel Styles Among South Africans 2025. TGM StatBox.
Chart Details
Type of survey: CAWI
Number of respondents: 1000
Age group: 18-55+
Published date: 2024
Survey Question: "Which types of trips \ travel styles are most suitable for you?"
Key Takeaways
In 2025, South Africans are still chasing rest but with far more nuance than in 2023. Relaxation remains dominant at 60%, but down notably from the combined 79% preference for relaxation and discovery in 2023. Adventure (17%) and wellness (9%) are gaining quiet momentum, perhaps fueled by a rising local focus on mental health and outdoor escapes like Drakensberg treks or coastal cycling routes. Cultural and culinary trips are modest at best, and eco-travel remains a rounding error (2%) despite global climate discourse.

Get more insights by checking out Key travel planning methods among South African travelers, South African travelers’ lodging preferences, preferred channels for booking to South African travelers.

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South African Traveler Insights Report 2025

South Africa Travel Report 2025

South African Traveler Insights Report 2025

Learn more about Travel and Leisure in South Africa with TGM StatBox. Explore our detailed Travel report, complete with graphs and tables, for in-depth travelers' insights.

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