64.9% of respondents prefer online/app-based sports betting.
83.5% want to bet in real-time during games.
72.3% are motivated by potential financial gains.
Bet9ja leads as the most recognized online betting platform.
Nearly 50% have increased their betting frequency in the last year.
Gambling and Sports Betting Report in Nigeria
Learn more about Sports Betting in Nigeria with TGM StatBox. Explore our detailed report, complete with graphs and tables, for in-depth insights.
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In Nigeria’s betting landscape, the social appeal of sports betting continues to play a crucial role, as over 46% of individuals enjoy placing bets with friends on events like football or horse racing. Online betting platforms have further solidified this pastime, with a notable percentage of respondents indicating they place bets online or through apps.
One might expect traditional gambling formats, like the lottery, to dominate due to their long-standing popularity, but in Nigeria, only 24% have engaged with lotteries or games of chance in the past year. Instead, online card games such as blackjack and poker attract a smaller but dedicated following, while in-person casino card games are slightly more popular. While the Nigerian market is rapidly adopting online betting options, a segment of bettors still values the in-person casino atmosphere.
Sports betting, in particular, reveals an active engagement pattern among Nigerian bettors, with 39.81% betting on sports a few times per week. These frequent bettors enjoy the heightened anticipation and excitement that comes with regularly following game outcomes. Interestingly, less frequent betting habits are also common, as 12.4% bet once a week, and others engage a few times per month. Nigerians have a flexible approach to sports betting, often adjusting their participation based on factors such as game schedules, personal interest, and the availability of disposable income.
When asked why they place bets, the primary motivation remains financial, as 72.3% are driven by the desire to win money. However, sports betting in Nigeria goes beyond the potential for earnings; nearly 50% of bettors enjoy how it enhances the experience of watching a game, while others appreciate the competitive thrill that comes with betting on their favorite teams or players.
In terms of brand recognition, Bet9ja stands out as the most well-known online betting platform in Nigeria, recognized by nearly half of the respondents. Other notable brands include SportyBet and BetClic, though none come close to matching Bet9ja’s dominance. This high level of brand awareness for Bet9ja not only reflects effective marketing but also speaks to the platform’s popularity and credibility among Nigerian bettors, who prioritize trustworthy and accessible platforms for their online betting needs.
Lastly, betting habits over the past year show an upward trend for many, with 43.5% of individuals indicating they bet more often now compared to the previous year. This rise could be linked to the increased visibility and accessibility of online platforms, as well as the social elements that encourage more frequent participation. However, a smaller portion of respondents reported betting less often, suggesting a balancing act where some individuals reassess their betting frequency, possibly due to changing personal priorities or financial constraints.
*Disclaimer: The information provided by TGM StatBox is intended for general informational purposes only. TGM StatBox does not assume liability for the completeness or accuracy of the information provided. Due to frequent updates, statistics may be more current than mentioned in the text. Please independently verify the information and consult experts as needed.
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