About this report
TGM Global Sustainability Report 2024 – Europe Edition provides a focused lens on how people across the European continent are engaging with sustainability in their daily lives. As ESG accountability becomes central to business strategy, this report delivers timely insights into consumer attitudes, behaviors, and challenges around climate action.
Based on a representative sample of 8,200 participants across Europe, this report captures public sentiment, actions, and barriers related to sustainability through online interviews (CAWI) conducted by TGM Research between June 1 and July 31, 2024.
Whether you're a brand seeking to strengthen sustainable positioning or a policymaker shaping green initiatives, the findings equip you with data to inform decisions, align messaging, and identify actionable gaps for engagement and innovation.
What's inside
Interest in sustainability
Awareness of environmental Issues
Awareness of sustainability practices
Climate change concerns and impact
Responsibility for climate action
Sustainable habits
Participation in environmental activities
Reasons for choosing recycled products
Perceived impact of environmental actions
Motivation for environmental engagement in Europe
Challenges in adopting sustainability
Preferred venues for social engagement
Europe Sustainability Insights Report 2024
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