About this report
Explore how technologies and changing expectations could influence the future of pet care in Turkey. The TGM Turkey Future of Pet Care Report 2026 examines consumer attitudes toward AI, smart health solutions, digital services, sustainability, and other innovations.
Drawing on responses from 702 consumers in Turkey, collected by TGM Research between 03 and 08 December 2025, the report supports pet businesses, technology providers, veterinary groups, retailers, investors, and innovation teams with direct consumer evidence. Use the findings to assess future demand, identify promising concepts, understand adoption potential, and make better-informed innovation decisions in Turkey’s pet care market.
What's inside
Pet Owners’ Monthly Spending Patterns
Changes in Pet-Related Spending
Shifts in Pet Owners’ Shopping Behavior
Popular Channels for Purchasing Pet Food and Supplies
Most Purchased Grooming and Health Products
Purchase Frequency of Grooming Supplies and Accessories
Most Utilized Pet Healthcare and Wellness Services
Most Common Pet Care and Training Services
Frequency of Professional Grooming and Training Sessions
Emerging Interest in Future Pet Care Services
Most Anticipated Pet Care Innovations
Pet Care Technology & Future Insights in Turkey 2026
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