About this report
Explore how pet owners in Turkey manage veterinary care, pet health, and the financial considerations associated with caring for an animal. The TGM Turkey Pet Care Report 2026: Health, Veterinary Care & Insurance provides consumer insight into healthcare-related behaviors and attitudes.
Based on responses from 702 consumers in Turkey, collected by TGM Research between 03 and 08 December 2025, the report helps veterinary providers, insurers, pet health brands, retailers, and market intelligence teams understand the people behind market demand. The findings can inform healthcare propositions, insurance strategies, service development, and communication with different groups of Turkish pet owners.
What's inside
Demographic Snapshot
Pet as Family: Mindset & Attitude
Average monthly spending on pet products/services
Breakdown of monthly pet care spending by category
Monthly spending on pet healthcare
Investments in health and pet supplies
Change in pet-related spending
Financial Readiness
Pet health challenges & owner priorities
How pet owners care for their pets
Where Pet Parents Turn for Trusted Health Advice
Pet Health & Veterinary Care Insights in Turkey 2026
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