About this report
Gain a clearer view of what Chinese pet owners want from the food, nutrition solutions, and products they buy for their pets. The TGM China Pet Care Report 2026: Nutrition & Products examines the preferences and behaviors influencing product demand.
Drawing on responses from 817 consumers in China, surveyed by TGM Research between 16 and 23 July 2026, the report provides pet food companies, manufacturers, retailers, e-commerce platforms, distributors, and investors with current consumer evidence. Use the findings to evaluate preferences, identify product opportunities, refine positioning, and inform innovation, category, and go-to-market strategies.
What's inside
Most important aspects of pet care
Types of food that pet owners primarily feed
Types of treats that pet owners give
Frequency of purchasing pet food
Emerging nutrition trends
Monthly spending on pet products/services
Breakdown of monthly pet care spending by category
Change in pet-related spending
Popular channels that people typically purchase pet food/pet supplies
Factors influence pet product shopping decisions
Important factors for buying pet food
Shift in pet owner's shopping behavior
Responsible person for pet care decisions in the household
Sources of information to learn about the best pet care
Pet owners' likelihood of recommending their main pet food brand to
friends and family
Drivers of new product trials
Importance of Eco-friendly factor
Popular eco-friendly practices for pets
Interest in future services & innovations
Popular technologies in pet care in the future
Most interested upcoming pet care services
Pet Nutrition & Product Purchases in China 2026
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