About this report
Explore what shapes pet food, nutrition, and product purchasing decisions among consumers in Turkey. The TGM Turkey Pet Care Report 2026: Nutrition & Products provides consumer insight into how pet owners evaluate and choose products for their animals.
TGM Research collected responses from 702 consumers in Turkey between 03 and 08 December 2025. The report helps pet food brands, manufacturers, retailers, distributors, and market strategists understand local preferences, evaluate demand, identify product opportunities, and make more informed decisions about innovation, portfolio development, positioning, and customer targeting in Turkey.
What's inside
Most important aspects of pet care
Types of food that pet owners primarily feed
Types of treats that pet owners give
Frequency of purchasing pet food
Emerging nutrition trends
Monthly spending on pet products/services
Breakdown of monthly pet care spending by category
Change in pet-related spending
Popular channels that people typically purchase pet food/pet supplies
Factors influence pet product shopping decisions
Important factors for buying pet food
Shift in pet owner's shopping behavior
Responsible person for pet care decisions in the household
Sources of information to learn about the best pet care
Pet owners' likelihood of recommending their main pet food brand to
friends and family
Drivers of new product trials
Importance of Eco-friendly factor
Popular eco-friendly practices for pets
Interest in future services & innovations
Popular technologies in pet care in the future
Most interested upcoming pet care services
Pet Nutrition & Product Purchases in Turkey 2026
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