About this report
Understand how Vietnamese consumers choose pet food, nutrition solutions, and everyday products for their animals. The TGM Vietnam Pet Care Report 2026: Nutrition & Products examines the consumer habits and preferences behind these important purchasing decisions.
Based on responses from 796 consumers in Vietnam, collected between 23 September and 06 October 2025, the report supports pet food manufacturers, retailers, distributors, marketplaces, and investors with consumer evidence for planning and growth. The findings can inform product innovation, assortment planning, positioning, marketing, and market-entry decisions across Vietnam’s pet nutrition and product categories.
What's inside
Most important aspects of pet care
Types of food that pet owners primarily feed
Types of treats that pet owners give
Frequency of purchasing pet food
Emerging nutrition trends
Monthly spending on pet products/services
Breakdown of monthly pet care spending by category
Change in pet-related spending
Popular channels that people typically purchase pet food/pet supplies
Factors influence pet product shopping decisions
Important factors for buying pet food
Shift in pet owner's shopping behavior
Responsible person for pet care decisions in the household
Sources of information to learn about the best pet care
Pet owners' likelihood of recommending their main pet food brand to
friends and family
Drivers of new product trials
Importance of Eco-friendly factor
Popular eco-friendly practices for pets
Interest in future services & innovations
Popular technologies in pet care in the future
Most interested upcoming pet care services
Pet Nutrition & Product Purchases in Vietnam 2026
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