Chinese Traveler Insights Report 2025

About The Report

TGM China Travel Insights Report 2025 presents a detailed overview of travel behavior among Chinese consumers, offering insights into how travelers plan, book, and engage in leisure travel. Based on a representative survey of 1,000 respondents aged 18–55+ in China, this report is part of a broader global study conducted across 21 countries and 21,000 participants. The data was collected through internet-based interviews (CAWI) and analyzed by TGM Research.

This report captures each stage of the travel journey: from destination planning to travel inspiration, booking preferences, accommodation choices, and preferred travel styles. It is designed to support decision-makers in the travel and tourism sector with localized insights that reflect both global trends and market-specific behaviors.

Table Of Contents

Top domestic and international destinations for Chinese travelers

Seasonal travel patterns and trends shaping 2025 plans

How age, trip purpose, and travel intent influence Chinese destination choices

Primary discovery sources used by Chinese travelers

Platform comparison: search engines, social media, influencers, and travel blogs

The role of social media in China's early travel planning phase

Preference for self-planned vs. agency-arranged travel among Chinese

Popular booking channels and platforms in China

Insights into how Chinese travelers weigh convenience, trust, and control

Most preferred accommodation types for Chinese travelers

Influence of budget, travel style, and trip purpose on lodging choices

Shifts in China from traditional hotels to alternative stays

Top travel styles among Chinese: relaxing, adventurous, cultural, etc.

Most enjoyed activities by Chinese travelers

Experience preferences by age, trip type, and travel intent in China

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China Travel Report 2025

$345
  • Languages English
  • Released Date May, 2025
  • Pages 41
  • Documents PDF
  • Access after purchasing Please kindly check your email
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