TGM South Africa Travel Insights Report 2025 provides a focused examination of South African travelers’ behaviors, motivations, and preferences. With insights based on 1,000 survey responses from individuals aged 18–55+, this report contributes to TGM Research’s broader global survey conducted across 21 countries.
From initial inspiration and booking decisions to lodging preferences and preferred travel styles, the report offers actionable insights for tourism professionals looking to understand the South African leisure travel market in 2025.
Top domestic and international destinations for South African travelers
Seasonal travel patterns and trends shaping 2025 plans
How age, trip purpose, and travel intent influence South African destination choices
Primary discovery sources used by South African travelers
Platform comparison: search engines, social media, influencers, and travel blogs
The role of social media in South Africa's early travel planning phase
Preference for self-planned vs. agency-arranged travel among South Africans
Popular booking channels and platforms in South Africa
Insights into how South African travelers weigh convenience, trust, and control
Most preferred accommodation types for South African travelers
Influence of budget, travel style, and trip purpose on lodging choices
Shifts in South Africa from traditional hotels to alternative stays
Top travel styles among South Africans: relaxing, adventurous, cultural, etc.
Most enjoyed activities by South African travelers
Experience preferences by age, trip type, and travel intent in South Africa
South Africa Travel Report 2025
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