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TGM Global Travel Survey 2023, TGM Research
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What are your lodging preferences when traveling for leisure?
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Key Takeaways
Among Brazilians aged 18-24, 37% prefer premium accommodations (4 or 5 stars), significantly higher than older age groups. The youthful incline towards luxury travel experiences, possibly fueled by social media influences and a desire for comfort during leisure trips.
Brazilians aged 25-34, 35-44, and 55-64 show a strong preference for deluxe accommodations (3 or 4 stars), with each age group at 33%. Older Brazilians (55-64) predominantly choose budget-friendly lodging, with 58% opting for economical options.
Brazilian men (61%) significantly favor budget-friendly accommodations compared to women (34%). Women, on the other hand, show a more balanced approach, with a third gravitating towards deluxe accommodations.
For more detailed insights, explore Brazilians' travel styles, popular activities among Brazilian tourists, and top resources used by Brazilian travelers for discovering new destinations by age.
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