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TGM Global Travel Survey 2023, TGM Research
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What are your lodging preferences when traveling for leisure?
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Key Takeaways
Among Canadians aged 18-24, 51% prefer deluxe accommodations, opting for 3 or 4-star options, reflecting a trend towards comfort without luxury. This preference aligns with the need for affordable yet quality experiences among younger travelers.
Older Canadians, particularly those aged 55-64, show a marked preference for premium accommodations, with 25% choosing 4 or 5-star options. Female travelers lean towards premium accommodations, with 28% choosing 4 or 5-star options. In contrast, male travelers prefer deluxe 3 or 4-star accommodations at 47%, highlighting distinct priorities in lodging comfort and quality.
Explore more about Canadians' travel companions, favored travel styles, top travel requirements, and most used discovery sources for new destinations among Canadians.
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