Accommodation Preferences Among Japanese Travelers 2025

Japanese travelers are prioritizing practicality and savings, possibly to allocate more budget toward experiences like food or cultural activities, rather than high-end lodging.

In 2025, affordability takes center stage in the accommodation choices of Japanese travelers, with 67% favoring budget-friendly options for their leisure trips. This overwhelming preference signals a value-conscious mindset, likely influenced by ongoing economic concerns such as inflation and stagnant wage growth.

Premium stays at 4- or 5-star properties remain niche at just 6%, while private accommodations like villas or condos attract only 3%, a stark contrast to regional trends where such stays are gaining popularity.