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TGM Global Pet Care Survey 2023, TGM Research
What is your attitude towards pets?
"Key Takeaways
The survey shows a notable preference for liking all pets among older adults aged 35-44, with 55% expressing this attitude. Contrarily, younger age groups (18-24 and 25-34) exhibit lower percentages, 29% and 28% respectively. This trend suggests that older demographics in Germany have a more inclusive attitude toward pets. Women tend to be more selective about pets, with 59% indicating they like only specific pets, compared to 49% of men. This finding highlights a gender difference in pet preferences, which could influence marketing strategies for pet-related products and services in Germany. The dislike for pets is relatively low across all age groups, with the highest being 10% among 25-34 year-olds. This suggests that negative attitudes toward pets are uncommon in Germany, creating a favorable environment for pet ownership and related industries. For more detailed statistics on pet ownership in Germany, explore our sections on key factors in choosing pet food, rate of popular pets in Germany, and most used pet services by owners in Germany.
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