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TGM Global Pet Care Survey 2023, TGM Research
"What source of information do you use to learn about best care for your pet?"
Key Takeaways
South Koreans primarily trust internet searches for pet care advice, with 74% of respondents relying on this method. This preference highlights the convenience and accessibility of online information for pet owners seeking best care practices. Veterinarians are a crucial source of advice, used by 41% of respondents. This underscores the trusted role that veterinary professionals play in providing reliable and personalized pet care guidance. 37% of South Korean pet owners turn to social media for advice, indicating a trend towards community-driven and experiential learning. Influencers and pet care groups on platforms like Instagram and Facebook play a significant role.
Gain a broader perspective by reviewing pet ownership perceptions in South Korea, motivations for choosing pet food in South Korea, most popular pet services in South Korea.
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