Betting Channel Preferences in Italy 2024

In Italy, the shift towards digital platforms for sports betting is evident. A dominant 72.5% of respondents prefer betting online or via mobile apps, as these platforms offer the growing benefits of convenience and accessibility. With smartphones and internet access widely available, it's no surprise that bettors are choosing to place their wagers from anywhere at any time, rather than visiting physical sportsbooks or casinos.

However, 27.5% of Italians still prefer the traditional route, betting in person at sportsbooks or casinos. This group likely values the social aspect or the experience of being physically present at a betting location. Despite the popularity of online betting, the relatively strong percentage of in-person bettors indicates that there is still a place for physical venues in Italy's betting landscape, though the digital shift remains dominant.

For additional information, visit statistics on popularity of live sports betting in Italy, most popular betting activities in Italy, shifts in betting habits in Italy.