Levels of Engagement with Cryptocurrency Among Vietnamese People 2024

Vietnam’s growing digital economy and tech-savvy population make it a promising market for cryptocurrency, yet education remains a key barrier. Nearly 50% of the population expresses interest in learning about crypto but does not own any, highlighting a strong demand for financial literacy. With the widespread adoption of digital payments like MoMo, ZaloPay, and VietQR, Vietnamese users are already familiar with cashless transactions, making crypto a natural extension. However, a lack of understanding, security concerns, and unclear regulations contribute to hesitation, underscoring the need for accessible educational resources in Vietnamese.

Despite Vietnam ranking among the top countries for crypto adoption, skepticism remains strong, with 27% uninterested and many others wary of its risks. The absence of a clear legal framework, combined with past cases of scams and market crashes, has led to caution, especially among retail investors who suffered losses during the 2022 downturn. Some former crypto owners may have exited due to negative experiences, reinforcing the need for trust-building efforts. By providing localized educational content, regulatory updates, and insights into successful crypto use cases, businesses and educators can address these concerns and help bridge the knowledge gap, fostering a more informed and confident investor community in Vietnam.

Find out more through related statistics on Vietnam’s preferred payment methods, Vietnam’s cryptocurrency adoption rate, Vietnamese cryptocurrency awareness.