Food Delivery in Turkey

Main Factors Leading to Food Delivery Apps Adoption

The demand for food delivery services is evident, with about 65.7% of users ordering at least once a week. Convenience is the main driver, especially in busy urban areas where time is scarce. Many users turn to food delivery to save time, while others use it as an easy way to avoid cooking, especially when cravings strike or meal prep feels like a hassle. Additionally, promotions and discounts on these platforms attract a significant number of users, further increasing their popularity.

Yemeksepeti: Dominant Food Delivery Player in Turkey

In Turkey, Yemeksepeti is the clear market leader, with nearly 79% of users associating it with food delivery. Meanwhile, new entrants need to consider how Getir and Trendyol, though strong competitors, are still working to match Yemeksepeti’s market presence and consumer trust. While global brands like Domino’s and McDonald's are available, they aren’t top-of-mind for Turkish consumers when it comes to food delivery, showing the need for platforms to create strong brand associations and a localized approach.