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TGM Global Travel Survey 2023, TGM Research
"Which source of information are you using most often when it comes to learning about new destinations?"
Key Takeaways
Brazil's young adults (18-24) primarily use travel company websites (36%), Instagram (36%) and TikTok (27%) to discover new travel destinations. Interestingly, Facebook usage is negligible (0%) in this age group. For those aged 25-34, Instagram remains popular , while Facebook sees increased use (25%).
Brazilians aged 45-54 and 55-64 prefer websites of travel companies (59%) and Trip Advisor (37% and 40%, respectively). This trend highlights a reliance on trusted sources for travel planning among older adults.
For more insights, explore most popular international destinations for Brazilians, favored travel styles of Brazil's citizens, and accommodation preferences by age and gender among Brazilians.
Brazil Travel Report 2023
Learn more about Travel and Leisure in Brazil with TGM StatBox. Explore our detailed Travel report, complete with graphs and tables, for in-depth travelers' insights.
Go to report
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