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TGM Global Travel Survey 2023, TGM Research
"Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
Instagram stands out as the go-to platform for Canadian youth seeking travel inspiration, with 31% of 18-24-year-olds using it to discover new destinations. However, its appeal declines significantly among older demographics, dropping to just 7% among those aged 55-64. In contrast, websites of travel companies play a more pivotal role for older Canadians, particularly those aged 55-64, with 63% using them for travel research. Trip Advisor holds steady as a reliable platform, peaking at 52% usage among Canadians aged 45-54. Its consistency across age groups underscores its importance for travel planning.
Meanwhile, gender-based preferences show that Canadian females lean more towards Instagram and travel company websites, with 23% and 49% engagement, respectively, while males favor YouTube, with 35% using the platform for travel-related content. Facebook, though generally declining in global usage, remains a relevant source of travel information for Canadians, especially among the 35-44 age group, where 27% turn to it for travel insights.
For a deeper look into Canadians' travel behaviors, explore related data on overseas travel plans, top travel activities, and planning priorities across age groups.
Canada Travel Report 2023
Learn more about Travel and Leisure in Canada with TGM StatBox. Explore our detailed Travel report, complete with graphs and tables, for in-depth travelers' insights.
Go to report
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