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TGM Global Travel Survey 2023, TGM Research
"Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
Older Colombians, especially those aged 55-64 (33.03%), tend to favor Facebook for travel inspiration, showing a preference for established social media platforms. In contrast, Instagram dominates among 18-24-year-olds (57.66%), reflecting a visual and social approach to discovering new destinations among younger users. Travel blogs resonate most with male Colombians (34.07%), emphasizing a demand for detailed and personal travel narratives. Meanwhile, websites of travel companies are preferred by 35-44-year-olds (51.16%), who value professional and reliable travel information. TikTok, growing in popularity, is particularly favored by young women (15.34%) and younger users aged 18-24 (35.26%), driven by engaging, short-form content. For more detailed insights into the travel behaviors of Colombia's citizen, explore statistics on overseas travel plans in Colombia and most popular air travel destinations among Colombians, and main considerations for Colombians when planning overseas trips.
Colombia Travel Report 2023
Find out about Travelers' insights in Colombia with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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