Discovery Sources for New Destinations by Age Group in Turkey 2023

For Turkish respondents aged 18-24, Instagram is the dominant platform, with 43% in this age group relying on it for travel inspiration. This trend continues among the 25-34 age group, where 47% utilize Instagram, highlighting the platform's popularity among younger travelers. Conversely, YouTube is another crucial resource, particularly for the 18-24 demographic, where it captures a remarkable 52% of the responses. Female respondents consistently show a higher preference for Instagram (45%) compared to their male counterparts (33%). Meanwhile, platforms like Facebook and Twitter are more favored by older age groups, particularly the 35-44 and 45-54 brackets. For more information on Turkey's travel behaviors, explore Turkish citizens' lodging preferences by age and gender, favored travel styles of Turkish citizens, and main considerations for Turkish citizens when planning overseas trips.