Chart
In Vietnam, food purchasing spans a wide range of channels, from traditional in-store visits to digital platforms. Electronic shoppers, as a consumer segment, tend to be comfortable navigating both physical and online retail environments, making their food shopping behaviour a useful lens for understanding cross-category channel preferences.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
