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TGM Global Travel Survey 2023, TGM Research
What are the 3 most important factors to you when planning your international trip?
"Key Takeaways
Cost and affordability rank highest among older travelers, with 69% of those aged 55-64 and 67% of those aged 45-54 emphasizing it as a key factor. Younger travelers, particularly those aged 18-24, also consider cost important, but they place even greater value on free time to relax (40%). Meanwhile, the preference for excellent dining options is notably higher among older age groups, with 45% of travelers aged 55-64 prioritizing this aspect. Women show a stronger preference for all-inclusive experiences (19% vs 15% for men) and breakfast included (27% vs 13% for men), while men prioritize excursions and tours more (20% vs 10% for women). Discover more about Polish citizens’ preferred international destinations, favored travel styles, and top travel resources used to discover new destinations in Poland.
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