In APAC, YouTube leads as the top source for travel inspiration, highlighting a strong visual-first culture where cinematic vlogs and influencer-driven content shape destination dreams. Facebook remains a close second, particularly popular in Southeast Asia where it doubles as both a social and marketplace platform. APAC's trust in official sources also stands out: travel company websites (16%) and booking platforms (10%) see above-global engagement. This hybrid trust in both peer-generated and branded content reflects how the region blends spontaneity with planning, especially among Gen Z and millennial travelers navigating diverse local travel restrictions and trends.
Get more insights by checking out preferred lodging choices for APAC leisure travelers, Preferred travel arrangement methods in APAC, top booking channels by APAC travelers.
