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TGM Global Travel Survey 2023, TGM Research
"What activities do you usually do while traveling?"
Key Takeaways
Belgian travelers prioritize cultural and gastronomic activities, with 62% engaging in such experiences. This trend aligns with other European nations like Spain and Vietnam, emphasizing a strong preference for immersive travel experiences that blend local culture and cuisine.
In Belgium, 52% of travelers enjoy beach and leisure activities, reflecting a common trend across countries such as Colombia (68%) and Canada (65%), highlighting the universal appeal of relaxation and leisure during travel. Shopping is also a prevalent activity among Belgian travelers, with 41% participating in it.
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