Favorite Travel Activities Among Italians 2023

49% of Italians prefer beach and leisure activities while traveling. This indicates a strong inclination toward relaxation and enjoyment of natural surroundings. The preference for leisure aligns closely with global trends, emphasizing the universal appeal of sun-soaked destinations. Italian travelers also prioritize cultural and gastronomic activities. Nearly half (48%) engage in these pursuits, showing a strong preference for exploring local cultures and cuisines. Meanwhile, 43% of Italians engage in shopping during their travels. This activity is particularly popular, reflecting a global pattern where shopping forms a key part of the travel experience. For further insights into Italian travel trends, explore Italians' most popular international destinations, top travel resources Italians use to discover new places, and accommodation preferences among Italians by age and gender.