Chart
Footwear purchasing decisions involve a complex interplay between tactile, fit-related considerations that favour physical retail and the convenience factors associated with digital channels. For moderate shoppers, the balance between in-store and online behaviour is shaped by how each channel addresses different stages of the purchase journey, from initial product discovery through to final transaction.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
