Chart

How Home & Living Shoppers Bought Footwear in Vietnam 2025

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Insights

Key Takeaways

Online Versus In-Store Purchase Behaviour for Footwear Among Home & Living Shoppers

Footwear occupies a distinct position within Home & Living products, sitting at the intersection of functional necessity and personal style. How consumers choose to discover and purchase footwear reflects the relative roles of physical and digital retail environments in meeting different stages of the buying process.

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