Chart
In Vietnam, the purchase of home décor products such as candles and storage baskets involves distinct channel considerations, as consumers weigh the tactile and aesthetic nature of these items against the convenience and breadth of online assortments. Channel preference in this category is shaped by both product characteristics and generational familiarity with digital commerce.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
