Level of Interest in Adopting Sustainable Practices and Climate Change Issues Among Italians 2025

Level of Interest in Adopting Sustainable Practices and Climate Change Issues Among Italians 2025

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TGM StatBox. (2025). Level of Interest in Adopting Sustainable Practices and Climate Change Issues Among Italians 2025. TGM StatBox.
Chart Details
Country: Italy
Type of survey: CAWI
Number of respondents: 729
Age group: 18-55+
Published date: 2025
Survey Question:

"How interested are you in adopting sustainable practices and climate change issues?"

Key Takeaways

In Italy, interest in sustainable practices and climate change is far from marginal. Over 81% of respondents lean toward engagement, with 41.4% “somewhat interested” and 39.99% “very interested.” This enthusiasm echoes recent national debates after severe floods in Emilia-Romagna and record-breaking summer heatwaves, both seen as wake-up calls for climate action. Yet the data reveals a quiet resistance: about 18.6% remain lukewarm or indifferent, suggesting that despite EU Green Deal targets and Italy’s push for renewable energy, a segment of the population still views sustainability as distant from daily life. The challenge is clear: turning heightened awareness, amplified by extreme weather and global climate summits like COP28, into consistent, localized action that transforms interest into measurable change.

Find out more through related statistics on Italians’ climate change concern level, everyday applications of the 3R principle in Italy, Main challenges to sustainable living.

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Sustainability Report: Insights in Italy

Italy Sustainability Insights Report 2024

Sustainability Report: Insights in Italy

Explore the latest Italy insights on sustainability with TGM’s 2024 report series. Access data on behaviors, challenges, and motivations across 30+ markets.

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