About this report
TGM Global Travel Report 2025 presents a comprehensive analysis of consumer travel behavior across key international markets. This report explores how travelers around the world plan, book, and experience their trips, offering detailed insights into the motivations, preferences, and decisions that shape the modern travel journey.
The findings are based on global survey data collected by TGM Research, covering diverse demographics and traveler profiles. The report is structured around the full travel lifecycle: from initial inspiration to destination choice, booking behavior, accommodation preferences, and on-trip activities. Each section provides data-driven observations, behavioral trends, and regional or country-level breakdowns to support decision-making by tourism boards, travel companies, and marketing professionals.
Geographic Coverage: The report includes both global-level findings and regional deep dives, with selected insights for key markets including Asia Pacific, MENA, Europe, and Latin America.
What's inside
Top destinations planned by travelers
Key travel trends by season
Impact of age, purpose, and intent on destination choice
Main platforms used to discover destinations
Comparison of search engines, blogs, and social media
Role of social media in early planning
Preference for self-planned vs. agency-planned trips
Most used booking channels
Key factors influencing booking decisions
Most popular types of accommodation
Influence of budget and trip type on lodging choices
Trends in hotel vs. alternative stays
Common travel styles (relaxing, adventurous, etc.)
Most enjoyed travel activities
Variations by age, trip type, and purpose
Global Travel Report 2025
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