Leading Channels for Buying Pet Food in Belgium 2023

Supermarkets dominate the pet food market in Belgium, with 47% of respondents choosing them as their primary purchasing channel. This preference highlights the convenience and accessibility of supermarkets for pet owners seeking to buy food for their pets. Pet specialty chains, such as Maxi Zoo and Kakkadu, account for 37% of the pet food purchases in Belgium. These stores are favored for their specialized products and knowledgeable staff, catering to the specific needs of pet owners. Online platforms are used by 24% of Belgian pet owners to purchase pet food. This growing trend reflects the increasing preference for convenience and the ability to compare prices and products easily. For more detailed statistics and insights, explore our pages on the rate of popular pets in Belgium, attitudes toward pets in Belgium by age and gender, and key factors when choosing pet food in Belgium.