Leading Channels for Buying Pet Food in Italy 2023

Italian pet owners predominantly purchase pet food from supermarkets, with 39.55% favoring this channel. This trend reflects convenience and accessibility, aligning with global behaviors where supermarkets remain a primary choice for pet supplies. et specialty chains, such as Maxi Zoo, also see significant patronage, with 37.36% of respondents choosing these stores. This preference highlights a growing trend towards specialized pet retail outlets that offer a wider range of products and expert advice.

Online platforms are increasingly popular for purchasing pet food, used by 26.40% of Italian pet owners. This shift is likely driven by the convenience of home delivery and the ability to compare prices and products easily. Independent pet stores and small chains are chosen by 26.77% of respondents. Additionally, only 7.08% of Italian pet owners prepare pet food at home. This lower percentage indicates a preference for commercial pet food options, possibly due to convenience and nutritional assurance provided by packaged products. For more on pet ownership trends in Italy, explore our articles on top dog breeds, top cat breeds, and attitudes toward pets in Italy by age and gender.