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TGM Global Travel Survey 2023, TGM Research
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What are your lodging preferences when traveling for leisure?
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Key Takeaways
French travelers aged 18-24 show a significant preference for high-end accommodations, with 45% opting for premium 4 or 5-star hotels. This contrasts sharply with older age groups, where the preference declines markedly. Businesses in the luxury lodging sector could target marketing efforts towards this younger demographic to maximize engagement. Older French travelers, particularly those aged 55-64, prefer deluxe 3 or 4-star accommodations, with 46% of this age group choosing this option. Meanwhile, French travelers aged 45-54 show a strong inclination towards budget-friendly accommodations, with 51% favoring economical options. Male travelers in France slightly favor deluxe accommodations (41%) over female travelers (31%), who show a higher preference for budget-friendly options (35%). This insight can help travel service providers design gender-specific marketing strategies. For more detailed insights into the travel industry in France, explore top travel resources for French travelers, top travel activities, and the most popular international destinations for French citizens.
France Travel Report 2023
Find out about Travelers' insights in France with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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