In the Asia-Pacific region, independent travel planning is the most favored method, with 50% of travelers arranging trips themselves. However, APAC stands out for its higher-than-global average preference for hybrid arrangements, 34% of respondents opt to mix DIY with agency support. This trend likely reflects the region’s diverse travel infrastructure, language barriers across countries, and a growing middle class seeking customization without sacrificing convenience. Post-pandemic shifts in travel behaviors, such as the surge in luxury and wellness travel in destinations like Japan and Thailand, may also be driving the need for semi-guided, curated experiences tailored to local nuances.
For further insights, explore Top APAC air travel hotspots, top booking channels by APAC travelers, preferred lodging choices for APAC leisure travelers.
