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Main Sources of Travel Ideas for Australian Tourists 2025

Main Sources of Travel Ideas for Australian Tourists 2025
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Bar chart with 7 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying %. Data ranges from 5 to 27.
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TGM StatBox. (2025). Main Sources of Travel Ideas for Australian Tourists 2025. TGM StatBox.
Chart Details
Data Source: TGM Global Travel Insights 2025, TGM Research.
Country: Australia
Type of survey: CAWI
Number of respondents: 7000
Age group: 18-55+
Published date: 2025
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
In 2025, social media remains a key driver of travel inspiration for Australians, with Facebook leading at 27%, followed by YouTube (21%) and Instagram and TikTok at lower levels. Travel company websites also play a strong role, while traditional travel blogs and platforms like Kayak or Traveloka attract smaller audiences. Visually rich, easily shareable content and official brand channels are the most influential, especially for travelers seeking both inspiration and practical information. For travel marketers, investing in social and owned digital content is crucial to capture attention and build trust.

For further insights, explore most popular booking channels for Australian travelers, most-traveled air destinations for Australians, preferred travel booking method in Australia.

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Australian Traveler Insights Report 2025

Australia Travel Report 2025

Australian Traveler Insights Report 2025

Learn more about Travel and Leisure in Australia with TGM StatBox. Explore our detailed Travel report, complete with graphs and tables, for in-depth travelers' insights.

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