Chart
How consumers locate and purchase medicines and vitamins involves a combination of physical and digital touchpoints, each serving distinct roles in the decision-making process. The balance between in-store and online behaviour varies considerably across demographic groups, making channel preferences a meaningful dimension for understanding how light shoppers approach health-related purchases in Vietnam in 2025.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
