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Clothing and accessories dominates online shopping across all age groups in the Most Popular Online Shopping Categories by Age in UK 2026, peaking at among 35–44 year olds and remaining the top category even among those aged 65+, at . Groceries and fresh food show the sharpest generational divide, surging to among 25–34 year olds before falling steadily to just among the 65+ group — a 33-percentage-point gap that reflects differing levels of comfort with online food retail.
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