Chart

Top Online Shopping Categories by Gender in the UK 2026

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Insights

Key Takeaways

Clothing & accessories tops the rankings across both genders in the top online shopping categories by gender in the UK, with of women and of men purchasing in this category over the past 12 months. Beauty & skincare reveals the sharpest gender gap in the data: of women shop this category online compared to just of men — a 34-percentage-point difference that stands as the single largest divide across all categories.

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