Most Used Sources of Travel Inspiration for Singaporean Tourists 2025

In 2025, Discovery is social-first, visual-led, and emotionally triggered. Long-form video and algorithm-fed reels on YouTube (25%) and Facebook (24%) are shaping wanderlust in ways travel companies can’t ignore. It is all about the vibe: vlogger’s rainy stroll through Osaka or a friend’s curated Bali album tells a story better than any brochure ever could. TikTok, Instagram, and travel blogs trail at around 10% each, but their influence skews younger and more niche: think café hunters, solo adventurers, or budget explorers. Surprisingly, travel company websites and booking platforms like Kayak and Traveloka are used more for how to go than where to go.