Chart

Devices Used for Online Home & Living Shopping by Gender in Vietnam 2025

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Insights

Key Takeaways

Device Preferences Among Home & Living Shoppers by Gender

The device through which consumers complete online purchases shapes the entire shopping experience, from product browsing and image quality to checkout convenience. For Home & Living products, where visual presentation and ease of navigation matter, device choice carries particular relevance for how retailers structure their digital storefronts and prioritise platform investment.

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