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How pet owners conceptualise their relationship with animals carries significant implications for product positioning, service design, and communication strategy within the pet care sector. The emotional and functional roles that pets occupy in household life vary across ownership contexts, and understanding the degree to which those roles differ by the number of pets owned provides a more precise basis for audience segmentation.
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Pet Care in China 2026
Explore how pet parents across China are spending, choosing, caring, and planning for their pets in 2026, with market-specific reports available by topic, country, or individual section.
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