Cash on delivery remains the most preferred payment for online purchases among Vietnamese consumers, followed closely by bank transfers. Many shoppers still prioritize control, reassurance, and the ability to verify goods before paying. While digital options like credit cards, e-wallets, and buy-now-pay-later services are present, their adoption remains relatively modest. Digital convenience is rising, but traditional trust-based behaviors still dominate the final step of the transaction.
Find out more through related statistics on Most Appealing Promotion Types Among Vietnamese Ecommerce Consumers, Top Value Priorities in Online Shopping, and Online Shopping Frequency Among Vietnamese Consumers.
