Preferred Sources for Exploring New Destinations by Age Group in England 2023

Preferred Sources for Exploring New Destinations by Age Group in England 2023

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TGM StatBox. (2024). Preferred Sources for Exploring New Destinations by Age Group in England 2023. TGM StatBox.
Chart Details
Timeframe: 2022
Country: England
Type of survey: CAWI
Number of respondents: 214
Age group: 18 - 64
Published date: 2024
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations? - Age and Gender"
Key Takeaways
Younger English travelers, particularly those aged 18-24, favor platforms like TikTok (50%) and Instagram (23%) to discover travel options, reflecting their engagement with social media. In contrast, older age groups tend to rely more on traditional resources, such as TripAdvisor, where usage climbs to 69% among those aged 55-64. Interestingly, while travel blogs attract attention across different age groups, the websites of travel companies become increasingly popular with age, reaching 74% among older travelers. For more travel insights, explore English travelers' top travel requirements, lodging preferences by age and gender, and preferred airline brands in England.

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England Travel Report 2023

English Traveler Insights Report

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