Preferred Sources for Exploring New Destinations by Age Group in the Netherlands 2023

Travel company websites are prominent among older adults, with 71-77% usage in the 45-64 age group. This preference suggests a reliance on established, trustworthy sources for planning trips among older demographics. Snapchat (24%) and Instagram (20%) are popular among 18-24-year-olds. These platforms are crucial for reaching younger travelers, highlighting the importance of visual and social media in travel planning for this age group. Trip Advisor maintains steady usage across age groups, peaking at 37% among 55-64-year-olds. This indicates that travelers of all ages value peer reviews and detailed travel information when exploring new destinations. Females (23%) more frequently use Instagram compared to males (10%). This trend underscores the importance of targeted marketing strategies on social media platforms to effectively engage different demographics. For further exploration, visit Netherlands' overseas travel plans, typical travel companions for Dutch travelers, and main considerations for Dutch citizens when planning overseas trips.