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TGM Global Travel Survey 2023, TGM Research
"Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
French travelers primarily rely on travel company websites (41%) to explore new destinations. This preference highlights the trust in professional travel resources for accurate and comprehensive information. TripAdvisor is the second most popular source, used by 30% of French travelers. YouTube follows closely behind at 19%, offering engaging visual content that appeals to visual learners and adventure seekers alike. Instagram (22%) and Facebook (20%) are also significant sources for discovering new travel spots among French users, reflecting the influence of social media in travel planning and inspiration through personal stories and recommendations. For related insights, explore favored travel styles of French citizens, their popular travel activities, and the main considerations for French travelers when planning overseas trips by age.
France Travel Report 2023
Find out about Travelers' insights in France with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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