Preferred Sources for Exploring New Destinations Among Nigerians 2023

Nigerians primarily rely on travel blogs and websites of travel companies when exploring new destinations. Travel blogs are used by 38% of respondents, while 34% prefer websites of travel companies. Social media platforms play a significant role in travel planning among Nigerians. Facebook is the most used platform, with 31% of respondents relying on it for travel information. Instagram follows at 15%, while YouTube is used by 19%. These platforms provide visual content and peer recommendations, influencing travel decisions. Despite the global rise of TikTok for travel inspiration, it remains underutilized in Nigeria, with only 4% of respondents using it. Snapchat also sees limited use in travel planning among Nigerians. These platforms may offer untapped potential for travel marketers targeting younger demographics. For more insights into travel behaviors, explore pages on Nigerians' favorite airline brands, Nigeria citizens' most popular international destinations, and favored travel styles of Nigeria's citizen.